As an Art Director, I created the concept of Kufic calligraphy, which involved meticulously crafting detailed script and patterns based on ancient forms of Arabic calligraphy. This unique approach guided the creation of the fox and Qatar logos, along with individual marks for all 32 countries. Each element was systematically designed to seamlessly blend into a unified pattern. These intricate patterns and marks were seamlessly integrated into the on-air graphics package, insert look, and scenic design for the event in Doha, Qatar.
Created customised patterns.
Patterns were interwoven into the on-air graphics package.
Designed FOX and QATAR Logo in Kufic Calligraphy.
Designed team logos in a square systematic typography.
Countries logos systematically designed with this system so that they could mesh together to form one unified pattern.
Designed set textures applied on the Fox set stage.
On-air Graphics package design.
Countries, matchup and players interstitials.
On-air package design animation (wipe, bump and sgmt).
Kufic typography system and patterns applied on the insert package.
Digital graphic assets on social media.
Set design and monitor graphics.
3D patterns and logos, applied on AR/VR overall look.
