AS A CREATIVE DESIGNER, I created the concept of Kufic calligraphy, which involved meticulously crafting detailed script and patterns based on ancient forms of Arabic calligraphy. This unique approach guided the creation of the fox and Qatar logos, along with individual marks for all 32 countries. Each element was systematically designed to seamlessly blend into a unified pattern. These intricate patterns and marks were seamlessly integrated into the on-air graphics package, insert look, and scenic design for the event in Doha, Qatar.
DESIGNED CUSTOMISED PATTERNS, representing english and arabic typography
PATTERNS WERE INTERWOVEN INTO THE ON-AIR GRAPHICS PACKAGE
Designed FOX AND QATAR LOGOs in kufic calligraphy
Designed TEAMS LOGOS IN a square SYSTEMATIC typography
countries logos SYSTEMATICALLY DESIGNED WITH THIS SYsTEM SO THAT THEY COULD BE meshED together to form one unified pattern
Designed SET TEXTURES APPLIED on set STAGE
2022 fifa world cup/fox sports logo concept design
On-air Graphics package design
Countries, matchup and players interstitials
on-air package design animation (wipe, bump and sgmt)
kufic typography system and patterns applied on the Insert Package
Digital Graphic assets
SET DESIGN AND MONITOR GRAPHICS
Designed 3D PATTERNS and logos, applied ON AR/VR overall look
