Sophie Shelh, an Emmy-winning art director and Parsons School of Design graduate, has collaborated with industry leaders such as NFL, FOX Sports, Apple TV, Amazon, and NBC Universal. Her creative leadership has shaped the branding of iconic sporting events, including the Super Bowl, FIFA World Cup, and Olympics. She played a pivotal role in launching live sports broadcasts for Major League Baseball and Major League Soccer on Apple TV, delivering cutting-edge visuals that elevate the viewer experience. She is currently advancing her expertise in AI innovations and business at Harvard Business School.